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  • Writer's pictureJed Villareal

The Value of a Well-Produced Live Event

Selecting a production firm for a live event can feel daunting. However, when you hire one of the hundreds of companies to help you put on your event, you're not just giving them a little job like changing your car's oil.

Public events are integral to any company's brand, as any manager or PR professional will tell you. People will identify the quality of the event with the company it represents if they have a terrible time there. Investing with someone you didn't enjoy listening to speak at a public event may seem unjust, but it's no more unreasonable than requiring job candidates to wear a suit and tie.

To put it another way, in the business world, you need to "get it right on the night" and present the correct image.

In light of this, how can you be sure that the business you hire to stage your live event will deliver the expected results?

If you know what to look for, it could be much simpler than you think.

1) A website that is clean, straightforward, and expertly designed

Why does it matter if a live event production firm has a website that looks amateurish if it sells computer parts or offers movie timings or something? A live event production company, on the other hand, presents events. The person won't do an excellent job selling you if they can't sell themselves.

(2) Interaction

When it comes down to it, a live event production company must prioritize the client and the customer's vision above all else. If an event production business seems interested in something other than your ideas when you phone, ask for a pricing quote and hang up. Several larger event production businesses treat each client like a number rather than an individual. In other words, you want an employee who will collaborate with you rather than merely do your bidding.

3 Expertise in One's Field

This is the case. Yet, "professionalism" can mean different things depending on the field. Thus it's essential to establish what it means in live event production. A well-informed crew, meticulous pre-production planning, and consideration for the client's input are all important. You and the team will communicate this mainly during the pre-production phase. You should be kept apprised of any technical choices and plans made on their end, including those about equipment, timetables, logistics, and so on, and you should be asked for as much involvement as feasible. In addition, as part of the preparation for production, they should record every procedure.

You might not know the difference between a spotlight and a floodlight, but that's why the production firm is there—to help you with the technical aspects of the event's production.

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