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  • Writer's pictureJed Villareal

The 4 Myths about Live Events That Are Making You Lose Money

Hosting a live event is one of the quickest and most effective ways to bring in new patients and increase revenue. Adopting a high-tech approach in the modern day is crucial, but the way forward is a hybrid of high-tech and human interaction. To create a business and a life that can weather the test of time, we need to employ technology, but we also need to communicate with real people face to face.


Putting on live events is a terrific method to increase the value you provide to your present customers and bring in a steady stream of new customers willing to pay for your services and products.



Many things need to be clarified about what it takes to organize a live event, and I'll address three of the most widespread ones in this article.


Live events are costly.


The truth is that it's easy to host events with a small budget if you're willing to get creative with the location and learn how to capitalize on shorter events. Try looking into places like libraries, museums, off-season hotels, and alternative performance spaces. Remember: everything is up for discussion.


Second Fallacy: I need a full house to generate money.


The truth is that I have made thousands of dollars with only five or fewer attendance at events I have hosted. No! This is not an error. I've made many thousand bucks with at least five people. The goal is to master creating an irresistible offer for your clientele. This is where careful consideration of your product or service and how it will benefit your target audience is crucial.


By practicing at smaller events, you may sharpen your sales techniques, perfect your pitch, and build genuine rapport with your audience.


Thirdly, I need an extensive email list to host (or sell out) a live event.



This is the most common Fallacy that people believe nowadays. There are plenty of efficient alternatives to email marketing for reaching a large audience: individual outreach, campaigns with strategic and joint-venture partners, word-of-mouth, etc.


Given how saturated consumers are with emails and social media marketing, creative approaches to reaching virtual customers will become increasingly important.


False Belief #4: No one cares to hear me out. I'm at a loss for words right now.


You possess knowledge and experience that is far more valuable to your clients than you may realize. If you zero in on the most important outcome for your customers, you can create content that helps them.

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